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KATIVA Brazilian Keratin Treatment Kit at home Formaldehyde Free Hair Straightening with Hyaluronic Acid, Up to 12 Weeks Frizz Control for Curly, Wavy, Frizzy Hair (Straightening Kit)

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From the brand

KATIVA salon-expert hair care

We are a hair-care brand creating formulas with natural ingredients that protect hair health and are free from harsh chemicals.

For every hair type

KATIVA is a professional hair-care brand, expert in formaldehyde-free Brazilian straightening kits, deep repair hair masks for dry and damaged hair, and complete routines for color-treated, curly, wavy or bleached hair. Our shampoos, conditioners, masks and treatments are made with naturally derived ingredients and are salt free, sulfate free and paraben free, delivering long-lasting softness, shine and manageability.

Clean, vegan & safe formulas

KATIVA offers clean, vegan hair-care formulas that are salt free, sulfate free, paraben free and gluten free—ideal for treated, color-treated or bleached hair. Our products are formaldehyde free and designed without harsh fumes for a more comfortable at-home hair ritual. Certified by The Vegan Society (no animal-derived ingredients) and Cruelty Free, our vegan hair products are not tested on animals.

From Brazilian straightening to deep repair, KATIVA offers professional shampoos, masks and treatments for every hair type and need.

We celebrate the uniqueness of every hair type and every woman, empowering them to embrace every version of themselves with confidence.

Straight, curly, wavy, color-treated or bleached hair: KATIVA hair care is designed to meet the needs of every hair type. Choose your routine and achieve visible results while respecting the hair fiber. Discover shampoos, conditioners, masks and treatments with clean, sulfate-free, paraben-free formulas for frizz control, shine and smoothness.

Why choose KATIVA?

Salon-quality results at home, without appointments and at a lower cost. Clean formulas that respect the hair fiber and preserve color. Professionally inspired: technologies and active ingredients used in salons. Naturally derived ingredients and carefully selected organic raw materials. A vegan, cruelty-free brand committed to the well-being of people and the planet.

KATIVA

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Product Dimensions ‏ : ‎ 3.66 x 2.87 x 6.69 inches; 11.64 ounces
Manufacturer ‏ : ‎ Kativa
ASIN ‏ : ‎ B08TX7GTCQ
Best Sellers Rank: #5,126 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1 in Chemical Hair Straighteners
Customer Reviews: 4.3 4.3 out of 5 stars (8,913) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Complete Brazilian straightening bundle – Includes the at home Brazilian straightening kit with smoothing mask, shampoo and conditioner plus a 8.6 fl oz
Vegan, cruelty free and clean formula – Straightening treatment and shampoo are vegan and cruelty free, formaldehyde free and made without added salt, sulfates or gluten, with ingredients of natural origin to help respect the hair and scalp when used as directed
Helps keep hair smooth up to twelve weeks – Straightening mask helps smooth all hair types with excess volume and frizz, leaving hair softer and shinier and helping maintain a straighter look for up to twelve weeks with proper care
Powered by Hyaluronic Acid & Plant-based Keratin – Hyaluronic acid helps deeply hydrate and improve flexibility, while vegetal keratin supports the hair fiber to reduce the appearance of damage and leave hair feeling stronger and healthier.
Anti frizz and humidity support – Daily shampoo helps protect against frizz and the effects of humidity, so hair stays more disciplined, smooth looking and with a healthy appearance for longer when used as part of a regular routine

8 reviews for KATIVA Brazilian Keratin Treatment Kit at home Formaldehyde Free Hair Straightening with Hyaluronic Acid, Up to 12 Weeks Frizz Control for Curly, Wavy, Frizzy Hair (Straightening Kit)

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  1. Brooke Williams

    10/10 RECOMMEND WILL BUY AGAIN
    First: THIS WILL TAKE ANY COLOR HAIR DYE OUT OF YOUR HAIR . IF YOU HAVE COLORED HAIR, BUY THE COLOR SAFE ONE.My curl/wave pattern is a mixture of 2c wavy and 3A curly. My hair is also super dry and gets frizzy easy. If I am wearing MY HAIR straight I absolutely have to blow dry it and straighten it(and use tons of anti-frizz products. And on the days that it rains or it is humid outside my hair gets super frizzy and puffy. So living in Georgia where we have very humid summers typically during the summers I have to wear my hair pulled back, or curly with a good cast to keep it from getting puffy, bc no amount of frizz ease or moisturizing hair cream helps.I HAVE NEVER BEEN ABLE TO JUST WASH MY HAIR AND LET IT AIR DRY, OR ONLY WASH AND BLOW DRY. This product has SAVED me so much time. My hair feels healthier than it has ever felt It is so soft and shiny. And I can literally wash my hair brush it and go and when it dries it is still straight and not poofy/frizzy.So far it has been about 3 weeks and my hair is still amazing!For those who said it didn’t work I fully believe they did not follow the instructions and do it properly.It is a long process but if you do it properly I promise you you will achieve the results that you want. The longest part of the process is blow drying your hair after you put the treatment in. After you put the treatment in let it sit on your hair for the amount of time that it tells you which is I think like 20 minutes. After that section your hair and use a very fine tooth comb and comb your hair in sections and get the excess treatment out with the comb. Every time you comb your hair you have to use a towel to get the excess off of the comb, You want to get as much excess out of your hair as you can before you start to blow dry it ,Don’t worry if you don’t think you’ve got out enough of the excess treatment, It’s fine it will just take you a little longer to blow dry it in. You want to do this in a very well ventilated area, If you don’t have big ventilated areas you can do it in you can do it in a small area however I would definitely suggest taking a fan and opening a window and having the fan set up to where it sucks all of the air from inside of the room that you’re in and blows it out the window. The blow drying step would be better if you had someone to help you only because depending on how thick or long your hair is it can take a while. It took me about 2 hours to get it dry (no breaks) because it has to be completely dry before you start the straightening phase. I really think people are not letting get all the way dry before they straighten it and that’s probably why it’s not working as well. So if you have another person that can help you I would suggest it My husband ended up coming again helping me so my arms could take a break. Also do not put anything else in your hair Do not try to put no heat protectant in or any additional conditioners. Once your hair is completely dry that’s when you’re going to straighten it. I put my flat iron on 450 (typically I only have it at 350 whenever I flat iron my hair) Now, This is an important step because if you do not straighten your hair properly, the treatment may not work as good. Instead of flat ironing my hair the way I normally would which is just three or four sections I actually sectioned it off to smaller sections that way I could really focus on each section. Also you’re not going to hold your straightener on each section like some people do when they’re straightening their hair and they hold it for a few seconds before they move it down, your going to do medium passes (not fast passes but not too slow bc if you go really slow you risk heat damage) but you’re going flat iron each section, with about 10 passes so make sure you really get that treatment to work.My hair is medium thickness. The front of my hair comes down about an inch below my collarbone and the back of my hair comes down to about 2 in above my bra. I used to dye my hair a lot and I would need three boxes of dye. The amount of product that comes with one box of this treatment was plenty and I still had some left over. If you have some stubborn areas of your hair, Where you feel like the treatment didn’t work as good You can always use the treatment you have left over and only put it on that one area blow dry it and Let it sit for 20 minutes and flat iron it. Instead of doing your entire head again. (It has a 6 month shelf life after open). However, If you do have long hair I would suggest buying two just to make sure you have plenty.I have fallen in love with this product so much that I have been telling everyone about it! I was not paid for my review I bought this product with my own money after doing research myself on something that will help with my poofiness and my frizz.

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  2. Super Shopper Mom

    Incredible product- a must try!
    I am fascinated by this product. I have never used it before today. I see a friend of mine this week and her hair looked amazing – stick straight and shiny and healthy. I asked her what she was using and she said she had just done this treatment. She sent me the link and I ordered it. I’ve never done anything similar to this at home or at the salon before. I do color my own hair at home but that’s it. The package came and there are several steps. It takes a lot of time and patience. When I was done and got in the shower to rinse the cream out I can tell you that I noticed my hair felt thinner. I have naturally very thick hair but it felt less heavy. Then I washed my hair with the shampoo and conditioner provided. The only negative thing I will say about this product is that there is not enough conditioner provided. I barely had enough and if there had been more then I would have used it.After I got out of the shower I did not put any product in my hair and I blow dried it. It looks exactly how it looks when I get a blow out at the salon. Again, no product and no flat iron yet, just a simple blow dry. I am amazed. My hair is usually very frizzy and I wouldn’t even bother to blow dry my hair without using a de-frizz product but somehow this product and the process has cut the frizz. I live in a very humid environment and it’s still hot and humid here and still, no frizz. I haven’t even flat ironed it yet!I am so thoroughly impressed and I highly recommend this. I hope it will last for several weeks and I will try to remember to update this review but so far, I am really pleased. The price is half the cost of a salon blowout. Yes, it takes awhile, but if it lasts several washes then it will be very worth it. My friend said hers had already lasted a week and trips to the gym and washes. I’m super excited to have found this.

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  3. Ofelia

    This stuff is FIRE!!!
    I’m so sad I didn’t get a before/after picture because BABES this stuff is for real!! Long story short I’ve been fighting frizzy, damaged hair and couldn’t afford the salon treatment above my already expensive color-treated hair so I gave this a shot after seeing some of the great reviews and guys, THEY DO NOT LIE!!Let’s start with the cons (there are a few, but well worth bearing through):-This process is time consuming if done right, and requires following the included directions closely – avoid using the ones found on the side of the box as there is more to it. The whole process took me about 2 hours to complete. I have coarse, mixed curly + wavy + frizzy, long, but thin hair and didn’t even use all of the activator to fully cover my strands. (That last part was more of a pro for me!)-It is messy and smelly when blow drying!! I expected the mess (similar to dying my hair at home, but creme is a bit thicker) however the smell was strong in my tiny bathroom so I kept fans on and gave myself breathing breaks when needed.-Definitely avoid the activator touching your skin because it did burn. A bit more so than when I dye my hair and I get itchy. This stuff was no joke on the skin so keep it clean. I suggest a towel on the back of your neck.-Having to blowdry my hair with this stuff on was craaazy. I thought I would never get it dry enough to use the straightener but trust that you will because heat is crucial for this to work to its best so take the time. I believe this will also help it last longer too, so totally worth it.The Pro’s:-I’m soo glad I took the time to use heat on my hair as much as possible (with blow drying + straightening multiple times over) because I feel that was the key to getting this awesome miracle to kick in. When I mean straightening, I mean going over strands more times than I normally would and at a higher temp.-After the final hair wash, I used only a blow dryer and HOLY COW – it straightened so much faster and with 90% less frizz (if not more?!) than normal. I debated letting it air dry but heard that it helps to continue to use heat on your hair a few days after. It truly is a night and day difference but am super curious to see how well this works once I discontinue blow drying.-My hair feels super soft and there is a shine and slickness to is that would usually take me more time to acquire. My god have I mentioned how amazing this made my hair look??? I can’t stop touching it!So to close out this review, If you are tempted to get this, DO IT and DO IT RIGHT!! You won’t be sorry and have that much more money in your wallet. I’m certain I will be buying more of this stuff in the future.

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  4. Sherri Cross

    Didn’t totally straighten my hair, but it took alot of curly out.

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  5. Noura

    المنتج اكثر من رائع ترددت قبل ما اشترية كثير بسبب التعليقات بس جبتو واتبعت التعليمات بحذافيرها وظبط بيهدي النفشة تماما ويبين الشعر صحي ويفرد بس نسبة بسيطة وطريقة الاستخدام اني غسلت شعري مرتين بالشامبو الفي كيس ونشفتة بالمنشفة وبعدها بالسشوار وخليته مرتب وبعدها قسمت الشعر إلى ٨ أجزاء وبدأت بوضع الكريم على الخصلة قبل الجذور بأقل من سنتي ومع التمليس بيغطي الشعرة تقريبا من الجزور بعد تخلصي سيبوه ربع ساعة وبعدين مشطو لشعركم عشان تشيلو زيادات الكريم انا مشطت بمشط سنونو ضيقة عشان اشيل الكريم من غير ما اغسلو وبعدين استخدمو الشوار ونشفو المنتج على شعركم بالشكل التريدونة بالنهاية وبعدين عيدو على الخصلات بالمكوة ودرجة الحرارة حاطينها لكم في الورقة التيجي مع المجموعة عيدة على كل خصلة ٣ او اربع مرات وبعدين انتظرو عشر دقايق الشعر يبرد وغسلوة وبعدها دايم استخدمو منتجات خالية من السلفات انا استخدمتو بنفس الطريقة والنتيجة طلعت خرافية ومافي تساقط صرلي اسبوعين إلى الآن اتمنى اكون فدتكم

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  6. Elif Ergul

    If you are thinking about purchasing this product don’t wait!!! I love it. I’ve used many other products but they were either so expensive or not good enough. I followed each step on the manual carefully. Additionally I kept the keratin mask over a night and ironed again then washed it. The result is amazing. My hair was damaged but now it is very shiny, very smooth and straight. My sister used the mask without prewash shampoo and the result is the same. Definetly recommended!

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  7. أم صالح

    بصراحه لسا ماجربتها بس أثق في امازون

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  8. Haroon Chaudhary

    It’s good

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    KATIVA Brazilian Keratin Treatment Kit at home Formaldehyde Free Hair Straightening with Hyaluronic Acid, Up to 12 Weeks Frizz Control for Curly, Wavy, Frizzy Hair (Straightening Kit)
    KATIVA Brazilian Keratin Treatment Kit at home Formaldehyde Free Hair Straightening with Hyaluronic Acid, Up to 12 Weeks Frizz Control for Curly, Wavy, Frizzy Hair (Straightening Kit)

    $24.95

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