








From the brand


Find Your Best Finish

Try Our New Tubing Mascara

New Waterproof Gel Eyeliners

Shop Multi-Tasking Neutrals

Shop Best-Selling Eye Makeup
Shop Best-Selling Face Makeup

Is Discontinued By Manufacturer : No
Package Dimensions : 4.14 x 1.06 x 0.79 inches; 0.6 ounces
Item model number : 1704451
Manufacturer : Urban Decay
ASIN : B0170K3IRY
Best Sellers Rank: #7,032 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #5 in Eyeshadow Bases & Primers
Customer Reviews: 4.3 4.3 out of 5 stars (4,232) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Shelley DelRocco –
Fantastic Primer That Delivers
I’m so impressed with the Urban Decay Eyeshadow Primer! It goes on incredibly smoothly—no tugging or patchiness—and creates the perfect base for eyeshadow. My shadow stays vibrant all day without creasing, even in humid weather. It truly enhances the longevity and look of my eye makeup. Very happy with this product and will definitely repurchase!
Lauren Richards – LB’s Finds –
A must-have for anyone looking to achieve a flawless and long-lasting eye makeup look.
The Urban Decay Anti-Aging Eyeshadow Primer Potion is a game-changer for my makeup routine! I have been using it for a while now, and it’s worth every penny. The hydrating formula is a dream for my dry skin. Many eyeshadow primers tend to feel dry or cakey, but this one is the best! The Urban Decay Primer Potion keeps my eyelids moisturized throughout the day, preventing any uncomfortable tightness or flakiness. It creates the perfect canvas for eyeshadow, ensuring the colors stay vibrant and crease-free all day. Speaking of longevity, this primer is a rock star! Once I apply my eyeshadow over it, it locks in the colors, and they stay put for hours without fading or smudging. Even during long days or special occasions, my eye makeup remains intact, as if it were freshly applied. I can’t recommend it enough and will repurchase it when I run out!
Sherry T –
My Favorite!
I have used this product for years and I won’t use anything else. It provides very good staying powder for eyeshadow, as well as, a good base by itself with a slight skin tone tint. It also slightly tightens the eyelid which is a nice bonus. Used daily it should last about 3 months. I use it sparingly as a little provides good coverage.
Novice User –
Lasting Primer
This shadow primer is easy to use and keeps my eyeshadow on for hours.
Maverick in MN –
It works….
But the Price for what get is a bit excessive. I use this sparingly because of such. It does keep your shadow crease free and looking fresh.
Angela Jeneé –
Do not recommend, definitely a waste of your hard earned money
Doesn’t really hold my eyeshadow in place at all. Still have fading and creasing with my eyeshadow. Very hard to get the product out of the tube and it seems to be very little product in the tube. Definitely not worth the money and a rip off. Will never buy again. Will start trying products that do not have ridiculous prices because they always seem to work and do what it says it does. Noticed that anytime I buy a product that is expensive, it does not work, it does not do what it says it does, and it causes problems with my skin so you are wasting a lot of money and risking the health of your skin, no thanks.
Lauren S –
Great if you want your makeup on for HOURS
10/10 I’ve been using this product for YEARS. It’s my go to, I’ve never tried another since I found this
Gneiss –
Not as Exp cted
I had really high expectations for this product, but after using it for a couple of days, I don’t see a noticeable difference between this and the $6 drugstore brands I was using before.
Diana –
Muy bien producto, me gusto
amethysy –
Bon produit mais pour moi qui porte des lunettes progressives donc quotidiennement, mes paupières restent grasses. Même si je veille à bien laisser sécher mes paupières avant de poser mon maquillage